Television is an electrical device that enables us to see the picture of the performer as well as listing to his voice. The word “television” is a combination of two words: “tele” (distance), and “vision” (to see). Thus it means to see from a distance. In fact, it is an improved form of Radio: Television in Pakistan is in its infancy. In October 1964, the Govt. of Pakistan established the Television Corporation. Its aim was to introduce a general purpose of television service in the country. At present, there are Television Station at Lahore. Quetta. Peshawar, Rawalpindi and Karachi. They · broadcast regular programmes for three hours a day, six days a week. Their picture quality is excellent but range is limited. In Pakistan, Television has reached over 20 thousand homes. Television has diverse roles to play in our life. It is an important means of information, entertainment and education and what not.
It is playing a very important role. Television can be a useful source of information. People can be informed of all the happenings and developments in the country. in economic, industrial and political fields. Govt. activities for the well-being of the nation can be televised. We can have a look at the conferences and seminars, giving the aims, objectives and achievements of the country in various fields. Prominent literary and political figures of the country can speak to the people directly. In the hands of politicians businessmen and the Govt., Television is a powerful source of Propaganda. When local goods are advertised, one realizes how much the country has progressed. We all know “Seeing is believing”: whatever we see on the screen , we believe it at once.
Television provides entertainment to the people. It has taken the place of cinema. It brings into out homes colour and life to dispel gloomy hours. There are paintings from different parts of the country. There are painting and handicraft exhibitions. We need not go to playgrounds to enjoy a match; we can enjoy it in our drawing room along with our family. Music, dances, dramas and interesting stories are presented on the screen. Special Programmes for students, children, men and women are a joy for ever.
Television in Pakistan is an important instrument in the field of education. Primarily it built up a cultural awareness. Then it imparts scientific knowledge, so important in today’s world. It also helps to create a sense of national unity. It propagates moral values. – As illiteracy is no bar to learning from Television Programmes, its range of teaching can be very vast. A teacher on television from a single room can teach a number of students sitting in different rooms. This is being done in the western countries. This will make up the shortage of teachers in certain countries. Students can see the actual performance of a difficult experiment or operation on the television. Thus as a teacher, Television is a medium of prime necessity.
Pakistan has not yet achieved the pitch of development in this field; Trained personnel is not available; there is lack of funds; studies are not fully equipped. But future is very promising. Thus, T.V. is playing an extremely important role in our society.